BrandCodex Services

Build or Transform Your Brand for the AI Era

Create a new AI-native brand identity or convert existing guidelines into machine-readable systems that AI agents can query, validate, and apply — using an open standard you own.

The Problem

AI Is Already Talking About Your Brand

Two-thirds of Gen Z use LLMs to research products. But AI models hallucinate brand values, miscategorize positioning, and invent features. Your brand deserves better than a guess.

AI Misrepresentation

LLMs hallucinate your brand values, miscategorize your positioning, and invent features you don't have. You have zero control over what AI tells your customers.

📄

PDF-Era Guidelines

Your brand book is a 47-page PDF. No AI agent can parse it. Creative agencies interpret it differently every time. Your brand is inconsistent by design.

🔒

Platform Lock-In

SaaS brand platforms charge thousands per month and lock your identity in proprietary formats. Switch vendors? Start over from scratch.

Two Paths, One Standard

Create New or Transform Existing

Whether you're building a brand from scratch or converting existing guidelines, the result is the same: a machine-readable MRBS system you own, with MCP endpoints any AI agent can query.

Create

Build a New AI-Native Brand

Starting fresh? We design your brand identity and encode it as a complete MRBS system from day one. No PDFs. No static files. Born machine-readable.

  • Brand strategy workshop — mission, vision, values, personality
  • Visual identity — colors, typography, logo system with semantic tokens
  • Voice & tone framework with contextual rules
  • Complete MRBS toolbox on your Git repository
  • BrandCodex profile + live MCP endpoints
Start from Scratch →
Transform

Convert Existing Guidelines

Already have brand guidelines in PDFs, Figma, Canva, or Google Docs? We convert them into structured MRBS format — preserving your identity while making it AI-accessible.

  • Brand audit — extract identity from existing materials
  • Structured conversion — colors, typography, voice into JSON/YAML
  • Gap analysis — what's missing for AI readiness
  • Complete MRBS toolbox on your Git repository
  • BrandCodex profile + live MCP endpoints
Transform Your Brand →
Service Packages

Choose Your Starting Point

From a free AI perception scan to enterprise-scale brand transformation. Every package delivers files you own in an open standard — no vendor lock-in, ever.

0

AI Brand Scan

Free

How does AI see your brand today? We audit what ChatGPT, Claude, Gemini, and Perplexity say about your brand, compare it to your actual identity, and show you the gaps.

Duration: 15 min auto + 30 min callDelivery: PDF report + walkthrough
  • AI perception audit across 4 major LLM platforms
  • Gap analysis: your actual positioning vs. AI representation
  • Competitor comparison — how AI ranks you against 3 competitors
  • MRBS readiness score and specific recommendations
Request Free Scan

MRBS Quick Start

From €990

Convert existing brand guidelines into machine-readable MRBS format. From PDF to MCP in two weeks.

Duration: 1–2 weeksTrack: Transform
Essentials
€990
  • Convert PDF / Figma / Canva guidelines to MRBS
  • Core files: manifest, colors, typography, voice, rules
  • BrandCodex registry profile (public or private)
  • MCP endpoint activated
  • Git repository with your MRBS toolbox
Startups and small businesses with existing guidelines
Complete
€2,900
  • Everything in Essentials, plus:
  • Full identity: naming, messaging, personas
  • Logo system with variants and usage contexts
  • Brand values, personality archetype, principles
  • Accessibility layer (WCAG contrast pairs)
  • Validator rules configured for your brand
  • 1-hour team training session
Established businesses wanting comprehensive AI-ready identity

Brand Identity Workshop

From €4,900

Build your brand identity from strategy to machine-readable system. For new brands starting from scratch or established brands needing a strategic refresh.

Duration: 2–4 weeksTrack: Create + Transform
Standard
€4,900
  • Half-day brand discovery workshop (remote or on-site)
  • Brand strategy: mission, vision, values, archetype, positioning
  • Voice & tone framework with contextual rules
  • Color system with semantic roles + WCAG contrast
  • Typography hierarchy with font stacks
  • Complete MRBS toolbox + BrandCodex profile + MCP
New brands or those needing strategic foundation + MRBS output
Premium
€9,900
  • Full-day workshop with stakeholder interviews (up to 8)
  • Competitive landscape analysis (5 competitors)
  • Multi-persona messaging framework
  • AI content generation testing with your MRBS
  • Brand migration plan from current platforms
  • Two revision rounds + 2-hour team training
Brands undergoing major rebrand or AI transformation
3

Enterprise Brand Transformation

Contact us

Multi-brand architecture, custom MCP deployment, platform integrations, and team training. For organizations with complex brand portfolios undergoing full AI transformation.

Duration: 1–3 monthsTrack: Enterprise
  • Multi-brand MRBS architecture (parent → sub-brands → products → regional)
  • Custom MCP server deployment (self-hosted or managed)
  • Integration with Figma, Canva, Adobe, CMS platforms
  • AI content pipeline design — connect MRBS to content workflows
  • Migration from Frontify, Bynder, Brandfolder, brand.ai
  • Brand governance framework and approval workflows
  • Team training program for brand managers and designers
  • Private registry, SSO, API access, compliance dashboard
Schedule Consultation
4

Managed Brand Intelligence

From €500/month

Continuous monitoring of how AI models represent your brand, ongoing MRBS updates, and compliance validation. Your brand stays current as AI platforms evolve.

Duration: OngoingRange: €500–2,000/month
  • AI perception monitoring — track how LLMs describe your brand
  • MRBS updates when your brand evolves (products, campaigns, positioning)
  • Compliance reports and validator rule updates
  • Priority support with dedicated account manager
  • Annual brand refresh workshop (Premium tier)
Learn More
How It Works

From Conversation to MCP Endpoint

01

Scan

We audit how AI currently sees your brand and identify gaps

02

Define

Workshop to create or refine your brand strategy

03

Encode

Convert to machine-readable MRBS format

04

Deploy

BrandCodex profile + MCP endpoints + Git repo

05

Monitor

Track AI perception and keep MRBS current

Add-On Services

Extend Your Brand System

MCP Server Deployment

From €1,500

Self-hosted MCP server on your own infrastructure for full control

Multi-Language MRBS

From €500 / language

Localized brand identity for international markets and multilingual AI

Platform Migration

From €2,000

Migrate from Frontify, Bynder, brand.ai, or any existing platform

AI Content Compliance Audit

From €1,500

Test AI-generated content against your MRBS rules at scale

Custom Validator Rules

From €800

Organization-specific compliance and brand governance rules

ProcessGit Integration

From €1,200

Connect brand rules to operational workflows and business processes

Why BrandCodex

Open Standard vs. Vendor Lock-In

FeatureBrandCodexbrand.aiFrontify / BynderPDF Brand Books
Machine-readable format✓ MRBS open standardProprietary
MCP endpoints for AI agents✓ Native
You own the files✓ Your Git repo— Platform only— Platform only✓ Static files
Self-host optionN/A
Vendor lock-inNoneHighHighNone
AI content validation✓ Automated
FAQ

Common Questions

What is MRBS?
Machine-Readable Brand System — an open specification for encoding brand identity in structured formats (JSON/YAML) that AI agents can parse and apply. Think of it as "brand guidelines as code." The specification is open source and free to implement.
Do I need to redesign my brand?
No. If you already have brand guidelines, we convert them (Transform track). If you need brand strategy, we offer workshops (Create track). Either way, the output is your existing or new identity in machine-readable format.
What's the difference vs. brand.ai?
brand.ai is a proprietary SaaS platform — your brand identity lives in their system. BrandCodex uses the open MRBS standard — you get files on your GitHub, MCP endpoints you control, and zero vendor lock-in.
Can I self-host?
Yes. Your MRBS toolbox is a Git repository you own. You can host your own MCP server, use BrandCodex as a managed registry, or both simultaneously.
What AI systems work with MCP?
Any AI agent or platform supporting Model Context Protocol — including Claude, custom LLM deployments, and any MCP-compatible application. The ecosystem is growing rapidly.
Can I use the free AI tool and still hire you?
Absolutely. The AI builder at /submit/ai is a self-serve tool for basic MRBS profiles. Our services add strategic depth — workshops, competitive analysis, AI content testing, validator rules, and ongoing monitoring.

Your Brand Deserves to Be Understood by AI

Start with a free scan or dive straight into a package. Every path leads to a brand system AI agents can trust.